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History

A Familiar Face

Nancy Gerrard is a life-long resident of La Crosse. With generations of family that have lived and worked here, Nancy treasures all the Coulee region has to offer. For Nancy, life here is about family, friends, and civic pride. Whether hiking with her husband, Rick, or watching eagles from her canoe on Lake Onalaska, Nancy cherishes every experience.


An avid equestrian, Nancy began riding as a child and enjoyed the challenge of competing, training horses and teaching others how to ride. Today, her daughters share that same passion of riding.

Community Ties

You will not find a more passionate proponent of La Crosse, Onalaska, and the Coulee region than Nancy Gerrard. The Gerrard family has a long history of living and working in the community. Her father, a local businessman and developer, started Gerrard Realty in 1952. Nancy started her career in 1982 and quickly rose to become Gerrard Realty’s top agent. In 1991, Nancy purchased Gerrard Realty from her father and merged with her partner, Jay Hoeschler, to form Gerrard-Hoeschler REALTORS. 
 
Nancy's ties to the community do not end there.Her community involvement includes serving meals to area shut ins, and serving in various capacities for many local organizations including HorseSense for Special Riders, the Red Cross, Salvation Army, Children’s Museum, Mississippi Valley Conservancy  and the La Crosse Symphony Orchestra to name a few. Nancy strongly believes in giving back to a community that has given her so much opportunity and lifelong enjoyment.


Nancy and her father, Bill Gerrard, who started Gerrard Realty in 1952
 

Jay Hoeschler, Nancy Gerrard, and Rick Staff
 

A Sterling Reputation

For almost three decades, Nancy has worked hard to ensure the Gerrard name consistently stands for the finest real estate service in La Crosse and the Coulee region.  She holds herself to the highest standards and prides herself on meeting or exceeding the expectations of her clients.  The homeowners and business owners who place their trust in her instantly know they are working with a knowledgeable and experienced real estate professional.  Over the past 25 years, Nancy has earned the distinct honor of being the #1 residential salesperson of the Coulee Regions finest homes.

The Name to Count On

Nancy Gerrard — the name is synonymous with excellence.  Her dedication to real estate is unequaled and includes serving on numerous local and state industry boards including the industry’s top regulatory body, the Wisconsin real estate examining board and curriculum committee.  Nancy’s commitment to industry service, at the state level, allows her to help uphold the standards of excellence in real estate.  In addition, her husband, Rick Staff, is the leading expert in real estate and brokerage law in Wisconsin.  Rick is an integral part of the Gerrard-Hoeschler team as he heads up the legal and education services at Gerrard-Hoeschler.

Nancy’s exceptional business insight, innovative marketing strategies and skilled support team are key to successful transactions.  With a solid reputation built on referrals, repeat clientele, highly personalized service and a strong commitment to your real estate goals; Nancy Gerrard is the REALTOR® of choice and ‘The Name to Count On’.

Nancy Gerrard

Her quality of service is far above the accepted levels of excellence and is reflected in her 25-year success in real estate. Nancy understands what her clients want and listens to their individual needs. She will tailor her services based on those individual needs.

Nancy’s unique relationship with local businesses and residents in the community allows her to connect more buyers and sellers. In fact, mention the name Nancy Gerrard and you’ll get a knowing nod from the community leaders, business professionals and residents throughout the Coulee region