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Home Selling Guide

Selecting a Realtor

Your most important decision when selling your home is the selection of the person you choose to represent you.

The job of Nancy Gerrard is to support you in selling your home with the best possible terms, and to aid you through the entire process.

Nancy Gerrard will explain the process of selling a home, and familiarize you with the various activities, documents and procedures that you will experience throughout the transaction.

Tips For Selecting A Realtor

Your Real Estate Professional should be:

Aware of the complicated local and state requirements affecting your transaction
Effective in multi-party, face-to-face negotiations
Highly-trained, with access to programs for continued learning and additional certifications
Resourceful in attracting the largest possible pool of potential buyers
Knowledgeable in the technology resources that facilitate the transaction
Assisted by a fully-staffed marketing department
Supported by professional legal counsel

Developing a Marketing Strategy

In order to sell your home quickly and on with the best possible terms, it's necessary to prepare your home for the market. This process includes:

Deciding when to put your home on the market
Establishing a strategic price based on recent comparable sales, local market conditions   and your motivation to sell
Estimating probable net proceeds
Advising you on how to make your home more appealing to potential buyers

Marketing Your Property

Ordering a "FOR SALE" sign to be placed prominently on your property
Installing a lock box to make it easy for agents to show your home
Submitting your home to the Multiple Listing Service for immediate exposure to the real     estate community
Arranging Sales Associates in the area to tour the home
Developing a flyer/brochure highlighting the features and benefits of your home
Promoting your home at the appropriate Association(s) of Realtors' for maximum              exposure to other cooperating agents
Holding open houses when appropriate
Contacting your neighbors to promote the property
Advertising your property on our regular office schedule meetings
Featuring your property on our website and
Asking clients and colleagues if they know of possible buyers

Managing the Transaction

You'll appreciate having a strong advocate on your side during the transaction!

Negotiating the Offer

Nancy Gerrard will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:

Reviewing the contract and obligations before you sign
Explaining how contingencies work
Explaining legal disclosure requirements
Orchestrate the offer process for "back-up" offers, if necessary

Throughout the negotiation, Nancy Gerrard will provide you with a professional, objective point of view; but the final decision of accepting an offer is yours.

After the Offer is Accepted

Once an offer is accepted, Nancy Gerrard will manage all the details to make the process as stress-free and efficient as possible:

Staying in contact with the buyer's agent to ensure a smooth closing
Following up on the progress of the buyer's loan
Monitoring all contingency removal deadlines
Assisting you with communications if additional issues arise

Finalizing and Closing the Transaction

Finalizing the process includes preparing and reviewing all broker closing documents and coordinating with a local title company.  At closing, you will receive your proceeds and the buyer will receive the keys.