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Jay Hoeschler
Jay Hoeschler
Office Phone: (608) 791-7700
Cell Phone: (608) 792-2012
La Crosse Office
600 3rd St., Suite 200
La Crosse, WI 54601
Specialties: Commercial, Investment, New Construction


Jay has served as Director of the University of Wisconsin-La Crosse Foundation, the La Crosse Area Chamber of Commerce, and the La Crosse Area Development Corporation.  He is a founding member of La Crosse Archaeology Society, and Mississippi Log Boom, a family festival celebrating the historical era of lumberjacks and trappers.  He has served 2 terms as Director for the Federal Reserve Bank 9th District - Minneapolis. He is a recipient of the Downtown Mainstreet Inc. Distinguished Service Award for the redevelopment efforts in La Crosse's Central Business Distric.

Jay would love to hear from you. Feel free to call him with any real estate questions, interests, or concerns, or you can email him directly at


Jay holds a Bachelor's of Science Degree from the University of Colorado. 


He is a native of La Crosse,  and is married with four children. 

Jay is the co-owner of Gerrard-Hoeschler REALTORS®.  He is also the President and sole owner of Hoeschler Realty Corporation, a company offering Residential and Commercial Real Estate Development and Property Management.  Jay has twenty+ years experience in Real Estate and is a third-generation Real Estate Broker and Developer.  He is a developer of luxury apartments, residential communities, mobile home parks, and business parks.  Jay's current developments include Waterford Valley, Riverplace II, Cedar Creek Business Park, and Main Street Center.  He is a Trustee of the YWCA, the founding Director of Downtown Mainstreet Inc., and the St. Francis Foundation Director.