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The Gerrard-Hoeschler Advantage

Gerrard-Hoeschler is recognized across the nation as Western Wisconsin and Southeastern Minnesota's #1 real estate company.

Gerrard-Hoeschler is a true full-service residential and commercial real estate firm. We're equipped to handle all your requests with confidence. Our national reputation in real estate is based on a long history of outstanding results we've provided for sellers and buyers alike.

Gerrard-Hoeschler professionals know the market best!

Attorney Rick Staff, one of Wisconsin’ top real estate experts, and former Vice President and General Counsel for the Wisconsin Realtors Association, is president of Gerrard-Hoeschler, REALTORS®.  Rick is a key player in regional real estate and economic development initiatives.  The University of Wisconsin Law School described Staff as the leading authority on real estate brokerage law and practice in the State of Wisconsin. 

Rick Staff's presence at Gerrard-Hoeschler is significant because every real estate transaction is extraordinarily complex, according to co-owner Jay Hoeschler.  At Gerrard-Hoeschler, our team of real estate professionals offers unmatched resources to manage that complexity.  Rick's expertise will be at your disposal when you list your home, building, or business with Gerrard-Hoeschler.

Gerrard-Hoeschler professionals will take the time to learn your special needs. Whether you're moving around the corner, or across the country, you'll receive prompt attention, personalized service and relevant information. Best of all, Gerrard-Hoeschler professionals will stay with you until your needs are met.

Are you looking for that first home? Moving up, or moving on?

Gerrard-Hoeschler professionals know the market best!

Experience has taught us that every home sale and every home purchase is unique, because we know everyone's dream is unique. Gerrard-Hoeschler will bring you the results you desire by partnering you with a staff of highly knowledgeable and educated residential real estate professionals in the greater La Crosse area.

Gerrard-Hoeschler professionals will take the time to learn your special needs. Whether you're moving around the corner, or across the country, you'll receive prompt attention, personalized service and relevant information. Best of all, Gerrard-Hoeschler professionals will stay with you until your needs are met.

The business community trusts Gerrard-Hoeschler.  Whether you are interested in a purchase, sale, or lease, our experts can make your commercial real estate transaction a success.

Over the years, Gerrard-Hoeschler has cultivated the business relationships necessary for making successful commercial and industrial real estate transactions. Our experience in marketing, property management and real estate development is unsurpassed. We are responsible for many of the premier commercial and residential developments and transactions in the area.

Whatever your residential or commercial real estate needs, one call to Gerrard-Hoeschler, REALTORS® will open the best doors in Western Wisconsin and Southeastern Minnesota.

Buying Guide 


Selling Guide